Pure 2010

FW went along to the UK's leading trade fashion event, Pure London last week. Three of our brands were exhibiting their SS11 collection... We have a sneak preview of our Danish brand, Best Behavior and Parisian chic women's wear brand Mardi Jeudi. ooo0OOO0ooo...

Best Behaviour SS11

Oversized, colourful, prints, tailoring = B.E.A.UUUTIFUL!



We fell in love with this jumpsuit, it's ideal!

Mardi Jeudi SS11

Beautiful soft fabrics with hints of colour that are oh so fashion savvy, we definitely love!



Perfect little shorts for those cool summer evenings, don't you think?!

Our third brand, Brat & Suzie have also got some new super exciting designs AND a whole new set of quirky characters are joining the family...Here's a sneak piece of what's to come...



Keep up to date with the FW blog for more sneak previews!